Advertising specifications
Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format.
If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.
Website Specifications
Our variety of website advertising options allows you to put an advert of your homepage. Available formats: JPG, PNG, GIF.
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider you ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Full Width = 2000x220
- MPU = 300x250
Email Specifications
Available formats: JPG,PNG,GIF
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider you ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Specs and best practise:
- Maximum 600 pixels width (any height).
- 72dpi for image resolution.
- Background images, animated GIFs, videos and image mapping aren’t supported on all email systems. If used, ensure you send image files and alternative text.
- Only web safe fonts should be used for text e.g. Arial, Verdana, Helvetica, Tahoma, Trebuchet MS, Times NewRoman.
- Minimum legible font size is 12 pixels.
- Review your email on multiple devices to ensure
responsiveness. We encourage responsive coding.
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Top banner = 600x100
- Lower banner = 600x100
- MPU = 300x250
- Newsletter takeover (exclusive rights to advertising)= 600x100, 300x250
- Solus emial = HTML format
Social Specifications
Best practise:
- Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
- For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
- Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB. - You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.
Asset requirements:
- Max Image Size:150KB
- Max video size:4gb
- Non-animated image formats: JPEG, PNG,.GIF
- Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Facebook post = 1200x628
- Instagram post = 1080x1080
- LinkedIn post =744x400
- Twitter image = 800x418
Website Specifications
Our variety of website advertising options allows you to put an advert of your choice on our top 5 most visited web pages; homepage, visit, exhibit, conference & about. Available formats: JPG, PNG, GIF.
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider you ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Leaderboard
- Banner = 468x60
- Top banner = 930x180
- Leaderboard = 728x90
- Billboard = 970x250
- Large leaderboard = 970x90
- Skyscraper
- Skyscraper = 120x600
- Wide skyscraper = 160x600
- Half-page = 300x600
- Portrait = 300x1050
- Square and rectangle
- Small square = 200x200
- Vertical rectangle = 240x400
- Square = 250x250
- Triple widescreen = 250x360
- Inline rectangle = 300x250
- Large rectangle = 336x280
- Netboard = 580x400
- Mobile
- Mobile banner = 300x50
- Mobile banner = 320x50
- Large mobile banner = 320x100
Video best practise
Video best practise:
- Grab attention within the first 2 seconds
- Communicate visually so users can understand your message even without audio
- Don’t overlay text, logos or button
- 30 seconds or less. Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 fps
- Flash ads must be 24 fps or slower
Asset requirements:
- YouTube must be public
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
- You can supply one or a number of video files.
Dimensions (px):
- 1920x1080(16:9)- mandatory
- 1080x1350 (4:5 ratio) - recommended
- 1080x1080 (4:4 ratio) - recommended
- 1080x1920 (9:16 ratio) - recommended
- 1440x1080 (4:3 ratio)
- File types: .AVI, .M4V, .MOV, .MP4, .MPEG, .MPG, .OGV, .WEBM, .WMV
- Maximum file size: 1 GB
- ecommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
- File name can’t be longer than 50 characters and only ASCII characters are allowed
- VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges
- Large mobile banner = 320x100
What's new?
StocExpo will have a range of new features including:
Find out why these inspiring women believe the tank storage sector is a great industry to be a part of
A series of thought-provoking online talks to inspire, connect & help overcome challenges
Cutting-edge solutions and insights in important topics and trends within the bulk liquid industry
Join the leading conference for terminal operators worldwide during StocExpo with industry experts
Recognising those with potential to become industry leaders in the future and those who have achieved greatness already
Highlights from 2022.
Join us in Rotterdam for StocExpo 2023
StocExpo is the largest and longest running event in the tank storage and future fuels industry with an eye firmly on the future. Over three days, thousands of storage professionals from leading oil majors, terminal and storage players across the world attend the exhibition and conference. Are you in?
Who is exhibiting?
Meet the best suppliers in the tank storage and future fuels industry.
Tank Storage Magazine.
The leading publication in the tank storage sector.
Tank Storage Magazine is the leading industry publication dedicated exclusively to the tank storage and terminal sector. It has been delivering the latest news, developments, analysis, products and innovations for 17 years. Published 7 times a year, the publication is read by CEOs, terminal managers, business development managers and senior engineers within the oil, gas and petrochemical market.
